The market size and growth rate of China's tarot card industry
With the increasing pressure of urban life year by year, people have turned to tarot cards as a cultural carrier in order to escape and transfer the anxiety of social life. This ancient divination method has gradually become a tool for young people's spiritual communication in recent years. According to statistics, the vast majority of people in China experience anxiety, mainly focused on life goals, material wealth, and career. Under the fear of uncertainty, the "precognitive" future function of tarot cards naturally became their spiritual reliance. Many fortune tellers indicate that when faced with major life choices, the consultation volume of tarot cards will significantly increase. In the confusion of emotions and careers, people are more inclined to seek answers. This deep unease towards the unknown has enabled the Tarot divination industry to flourish. Taking a chain tarot card divination store in Beijing in 2019 as an example, its daily revenue reached 10, 000 yuan, and its monthly profit easily exceeded hundreds of thousands of yuan.
With the changes of the times, people's life pressure has doubled, and the tarot card industry has ushered in an unprecedented explosive period. In the days after 2020, influenced by various factors, the anxiety of urbanites has become increasingly severe, and tarot card divination has become their spiritual redemption. In this context, the demand for tarot divination has surged, and the market has shown explosive growth. Tiktok APP data also proves this point. As of April 2022, tarot related topics have accumulated an astonishing 2.08 billion views. Not only that, tarot related bloggers have also attracted a large number of followers , such as actor Mo Xiaoqi, who has a fan base of up to 2.344 million. Tarot cards have become a remedy for modern people's minds, providing answers in confusion and guiding them in the dark.
From this, it can be seen that on major short video platforms, many users search for "tarot" as a keyword, and most of the videos they post are themed around fortune telling and love, attracting a large number of followers，ranging from thousands to millions. There are currently two main charging models for tarot card divination: one is based on questions, usually ranging from 20-200 yuan per question. Another method is to charge by the hour. The starting price is 200 yuan, and the highest can reach several thousand yuan. Usually, the charge is bosed on questions . On Taobao, many people are willing to spend 20-30 yuan to predict their emotional problems. Moreover, in addition to providing divination services, many businesses have also launched training courses and sold various types of lucky. items to meet the diverse needs of consumers. This business model not only enriches the market form of tarot card divination, but also generates a strong interest in tarot card culture among more people.
From a global perspective, the tarot card industry is like a dynamic track with endless potential. This industry has built a huge economic ecosystem from upstream to downstream. In the upstream sector, major prop manufacturers play important roles, responsible for producing tarot cards, tarot card books, lucky items , and various tarot related derivatives.
In this stage, foreign artists play a crucial role. They focus on designing card patterns and interpretations, with diverse and colorful creativity. Once the design is completed, the manufacturer will immediately start mass production.
At present, the price range of tarot cards is very wide, ranging from tens to hundreds, and even thousands. Taking JD.com as an example, the lowest price for tarot cards is only 5 yuan, while the most expensive ones can reach around 2000 yuan. In addition to tarot cards themselves, the production and manufacturing of lucky materials also constitute an important industrial sector. These items, such as jade, crystal, and hand rope parts, work closely with major merchants to promote these good luck products to the consumer market. Such diversified products and services not only meet the diverse needs of consumers, but also inject more vitality and innovation into the entire tarot card industry. From any perspective, the tarot card industry has shown tremendous potential for development and business opportunities.
Tarot Card Industry Policy
The tarot card industry policies are mainly influenced by the cultures, religions, and laws of various countries. In some countries, tarot cards are considered a legitimate entertainment tool, while in some other countries, they may be restricted or prohibited due to their association with mysticism and divination. In addition, the sale and use of tarot cards may also be affected by age restrictions and advertising regulations. Overall, the policy environment in the tarot card industry is complex and ever-changing, requiring practitioners to closely monitor and comply with relevant regulations.
Problems in the Tarot Card Industry
At present, there is no unified standard and specification in the tarot card industry, resulting in uneven quality of tarot cards in the market. Some businesses, in pursuit of profit, use low-quality materials to make tarot cards, and even engage in plagiarism and imitation. This situation not only damages the rights and interests of consumers, but also affects the healthy development of the entire industry. Tarot cards, as a professional prediction tool, require a certain level of professional knowledge and skills. However, most tarot card practitioners in the current market have not received systematic training and certification, which makes them prone to misleading and erroneous interpretations of tarot cards. This not only affects consumer trust, but also reduces the professionalism of the entire industry.
With the continuous expansion of the tarot card market, some merchants have excessively commercialized and superstitious tarot cards in pursuit of profit. They attract consumers to purchase tarot cards through various activities, such as training courses, and other means, and even associate tarot cards with some mysterious and supernatural things, misleading consumers. This phenomenon not only harms the interests of consumers, but also undermines the scientific and objective nature of tarot cards as a predictive tool. At present, the laws and regulations regarding the tarot card industry are not perfect yet, leading to some unscrupulous merchants taking advantage of legal loopholes to engage in false advertising and fraudulent behavior. In addition, due to the personal privacy and psychological issues involved in tarot cards, it is difficult for consumers to protect their rights once problems arise. These issues seriously constrain the healthy development of the tarot card industry.
With the continuous expansion of the tarot card market, competition is becoming increasingly fierce. Some businesses adopt low price strategies in order to reduce costs, leading to vicious price competition in the entire industry. This competition not only affects the quality of tarot cards, but also reduces the profitability of the entire industry. In summary, there are many problems in the tarot card industry, and it is necessary to start from strengthening industry supervision, improving laws and regulations, and enhancing the quality of practitioners to promote the healthy development of the industry.
Prediction of the Development Prospects of Tarot Card Industry
As people's demand for spiritual growth and life guidance increases, the demand for tarot cards as a tool continues to grow. This trend is expected to continue in the coming years. The tarot card industry is constantly developing and innovating, providing diversified products and services such as divination, courses, and good luck items to meet the different needs of consumers. This diversification helps to expand the market and attract more consumers. With the development of the Internet, online tarot services are gradually popular, including online divination, remote courses, etc. However, offline experience stores are still favored by many consumers. Therefore, the integration of online and offline models may become the development trend of the tarot card industry in the future.